About the company

The company is fully owned and run by Juvenal Iturriaga. A native Peruvian from Urubamba (Yanahuara community) a province of Cusco-Peru. The company is 100% Peruvian and no foreign investors participate. Hence guaranteeing that all income stays in the country and like this supports the idea of sustainable and responsible tourism. Responsible Tourism is tourism which:

  • minimises negative economic, environmental and social impacts
  • generates greater economic benefits for local people and enhances the well being of host communities
  • improves working conditions and access to the industry
  • involves local people in decisions that affect their lives and life chances
  • makes positive contributions to the conservation of natural and cultural heritage embracing diversity
  • provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues
  • provides access for physically challenged people
  • is culturally sensitive, encourages respect between tourists and hosts, and builds local pride and confidenceā€

The whole company is build around this fundamental idea. Juvenal has strong ties to the various local mountain communities and wants to offer good work with fair salaries to these people. The company does not work with foreign tour operators or other intermediaries but only accepts bookings via the webpage or directly by contacting Juvenal. Once the company runs well and generates extra revenue, this money shall be used to set up social projects which support local people in the mountains. We offer a variety of treks and city tours in Cusco with professional bilingual (Spanish and English) staff.


About Juvenal Iturriaga

My name is Juvenal Iturriaga and I was born on 30th November 1978 in the Yanahuara community in Urubamba. I spent the first years of my life with my parents growing our own food like corn, potatoes and some vegetables. Dring the elementary and primary school at my community I learned Quechua which is our mother language in the highland communities and a little Spanish.

In order to be able to continue school I left my community and went all alone to down town Urubamba to secondary school. As my parents had no means to finance my studies I had to look after myself during that time and worked for about two years (1995, 1996) as a porter on the classical Inca trail. It was hard work carrying 45 to 50 kilos on my back with a bad salary.

As I did not want to spend my life as a porter I decided to move to Cusco and to keep studying in order to eventually become a tour guide. In Peru tour guides have to study tourism and English. I worked very hard to put together the money for university and finally I went to university for three years and became a tour guide in the INSTITUO I.S.T. AMERICANA DEL CUSCO. It took me another two years to learn English in the INSTITUTO CULTURAL PERUANO NORTHEAMERICANO (I.C.P.N.A. CUSCO). In that time I was doing all sorts of jobs in order to make my living and finance my studies. But the dream came true and a small farmer boy from the Highlands managed to become a real Peruvian tour guide.

I have been working as a tour guide since 2003 for various companies and during that time I learnt a lot from my tourist guests and also from the local staff (cooks, porters and classmates) accompanying me on the trails. During the last six years I did not just hike the classical four day Inca trail but also various trails in the many highland communities where our porters come from. Hiking these remote trails evidenced once more how hard the life is in the Peruvian mountains.

I learnt that most companies are run by foreigners and the large portion of the earnings leave the country and next to nothing remains to help local people and develop the country. So I decided that I want to start my own company and once it runs well be able to help my people in the future. This is what drives me. I never forgot my roots and want to actively contribute in improving their life.

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